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Literature & Graphic Design
ENGL 197, Spring 2002, Alan Liu 		Notes for Class 9
This page contains materials intended to facilitate class discussion (excerpts from readings, outlines of issues, links to resources, etc.). The materials are not necessarily the same as the instructor's teaching notes and are not designed to represent a full exposition or argument. This page is subject to revision as the instructor finalizes preparation. (Last revised 4/29/02 )


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Links to be shown in class: (some links may require course password)

Victoria Vesna requests that you prepare for her class visit by familiarizing yourself with her following recent projects:

Avant-garde Modernist Graphic Design
(Futurism, Dadaism, Surrealism, Constructivism)

F. T. Marinetti

"Lettre d'une jolie femme à un monsieur passéiste" (Letter from a Pretty Woman to an Old-Fashioned Man) Marinetti, Letter from a Pretty Woman
from Dunes (1914) Marinetti, from Dunes
from Zang Tumb Tuuum (1914) Marinetti, from Zang Tumb Tuuum

Tristan Tzara

from Dada #3 Tzara, Dada #3

Marcel Duchamp

      Examples

 

 

Bauhaus

Definitions: 1 | 2

Major member of Bauhaus movement:

  • Josef Albers
    Herbert Bayer
    Marcel Breuer
    Lyonel Feininger
    Walter Gropius
    Johannes Itten
    Wassily Kandinsky
    Paul Klee
    Hannes Meyer
    Mies van der Rohe
    Laszlo Moholy-Nagy
    Georg Muche
    Oskar Schlemmer

Bauhaus Architecture: Bauhaus Building in Dessau

Bauhaus Furniture: 1

Bauhaus Metal Utensils: 1

Bauhaus and Graphic Design/Typography: 1| 2

Affiliated "New Typography" movements and designers: El Lissitzky, De Stilj, Jan Tschichold

 


Case Study 1: El Lissitzky's Design for Mayakovsky's For the Voice (1923)

  • Frontispiece and Title Page
    El Lissitzky

  • "Our March"
    El Lissitzky

  • "Order No. 2"
    El Lissitzky

  • "And You Could You?"
    El Lissitzky

  • Other images from the book
    El Lissitzky


  • El Lissitzky commercial "photogram"
    El Lissitzky

 


Case Study 2: Jan Tschichold

  • his magazine, Elementare Typographie (1925); his book, New Typography (1928)

  • Brochure for New Typography
    Jan Tschichold

  • Examples from New Typography of "bad" and "good" book layout
    Jan Tschichold      Jan Tschichold

  • Examples of Tschichold's design work
    Jan Tschichold


Contrast Victorian design: furniture


Imagist Poetry

Examples


Example of contemporary, mainstream graphic design (from advertising):

Chanel "Allure" Ad, 1999 Chanel ad from Wired 7.09, Sept. 1999
(9 x 10.75")


The Graphic Design of Paul Rand:

Paul Rand, examples of design  Paul Rand
Paul Rand, designs for IBM  Paul Rand

Also: the influence of International Style designers like Paul Rand and Eliot Noyes (and, in Europe, Josef Müller-Brockman) on corporations in the communications, electronics, and office-technology fields (e.g., CBS, ABC, Westinghouse, Olivetti, and, most influentially, IBM)


From the Design Tradition to the Web:

Chasen, from Paul Rand, "A Designer's Art"
Chasen, from Paul Rand, A Designer's Art, p. 201
Figure from Darrell Sano's "Designing Large-Scale Web Sites"

Figure from Darrell Sano's Designing Large-Scale Web Sites illustrating "Asymmetrical page layout using tables with no border" (p. 191)
Paul's a Computer Geek Home Page
(link to page)

Paul's a Computer Geek, design page
(link to page)


Paul Schrank's Paul's a Computer Geek (home page and design page)		 Shauna Wright, Flaunt home page
Shauna Wright, Flaunt home page
(link to page, since redesigned)

But also:

Early Wired Magazine (examples, course password required)

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