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The Culture of Information
ENGL 25 — Winter 2002, Alan Liu
Notes for Class 15

This page contains materials intended to facilitate class discussion (excerpts from readings, outlines of issues, links to resources, etc.). The materials are not necessarily the same as the instructor's teaching notes and are not designed to represent a full exposition or argument. This page is subject to revision as the instructor finalizes preparation. (Last revised 2/12/02 )



Preliminary Class Business

  • Results of first quizz
  • Start reading Neuromancer
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The Contemporary Business Environment:
Underlying Conditions

I: Business = Life
II: Business = "Global competition"
III: Business = "Postindustrialism"

* Condition I Business is now the universal institution (or, business = life)

Peter Drucker, Post-Capitalist Society (1993):

"Most people when they hear the word "management" still hear 'business management.' Management did indeed first emerge in its present form in large-scale business organizations. . . . But we soon learned that management is needed in all modern organizations. In fact, we, soon learned that it is needed even more in organizations that are not businesses, whether not-for-profit but non-governmental organizations (what in this book I propose we call the 'social sector') or government agencies. These organizations need management the most precisely because they lack the discipline of the 'bottom line' under which business operates. That management is not confined to business was recognized first in the United States. But it is now becoming accepted in every developed country.

We now know that management is a generic function of all organizations, whatever their specific mission. It is the generic organ of the knowledge society."

(p. 43)


Armand Mattelart, Mapping World Communications (1991):

"These books [by the business consultants and gurus] which enjoyed a transnational readership far broader than just business executives, provided a medium for the followers of the new business doctrine. . . .
      'The field of management,' wrote the sociologist Michel Vilette in 1988, 'has contaminated all segments of society and is perceived as a universal cultural model.' Not only did the corporation become a full actor in public life, expressing itself more and more openly and acting politically on all of society's problems, but its rules of functioning, its scale of values, and its ways of communicating all progressively impregnated the whole body social. 'Managerial' logic was instituted as the norm for managing social relations."

(pp. 207-208)


The Impact of Business on Private Life

Juliet B. Schor, The Overworked American: The Unexpected Decline of Leisure (New York: Basic, 1992)

  • in the period from the late 60s to late 80s, the average American employee added the equivalent of an extra month of work per year and lost 40 percent of leisure time)

Arlie Russell Hochschild, The Time Bind: When Work Becomes Home and Home Becomes Work (New York: Henry Holt, 1997)

Witold Rybczynski, Waiting for the Weekend (New York: Penguin, 1991)


Business as Culture

Tom Peters and Robert H. Waterman, In Search of Excellence (1982):

Perhaps culture was taboo as a topic following William H. Whyte, Jr.'s The Organization Man and the conformist, gray flannel suit image that he put forward. But what seems to have been overlooked by Whyte, and management theorists until recently, is what . . . we call the "loose-tight" properties of excellent companies. In the very same institutions in which culture is so dominant, the highest levels of true autonomy occur. The culture regulates rigorously the few variables that do count, and it provides meaning. But within those qualitative values (and in almost all other dimensions), people are encouraged to stick out, to innovate. (p. 105, from the section on "The Importance of Culture")



* Condition II Business is now perpetually changing because of "global competition"

Joseph H. Boyett and Henry P. Conn, Workplace 2000 (1992):

"Why are these changes occurring? Because they have to occur. The 1980s taught some bitter lessons to American business leaders. Faced with accelerated global competition, it became evident that . . . America wasn't good enough. . . . They were beating us because they tried harder and expected more—better quality, better service, and faster innovation."

(p. 8)


Robert B. Reich, The Work of Nations (1991):

"We are living through a transformation that will rearrange the politics and economics of the coming century. There will be no national products or technologies, no national corporations, no national industries. There will no longer be national economies. . . ." (p. 3)

"The new organizational webs of high-value enterprise, which are replacing the old core pyramids of high-volume enterprise, are reaching across the globe. Thus there is coming to be no such organization as an 'American' (or British or French or Japanese or West German) corporation, nor any finished good called an 'American' (or British or French or Japanese or West German) product." (p. 110)


* Condition III Business is changing into the "postindustrial" (also "Late-Capitalist")

  • Daniel Bell, The Coming of Post-Industrial Society: A Venture in Social Forecasting (New York: Basic, 1973)
  • Alain Touraine, The Post-Industrial Society, trans. L. F. X. Mayhew (New York: Random House, 1971)
  • Alvin Toffler, The Third Wave (New York: Bantam, 1981)
  • Fredric Jameson, Postmodernism, or the Cultural Logic of Late Capitalism (Durham: Duke Univ. Press, 1991)
  • Manuel Castells, The Information Age: Economy, Society and Culture, 3 vols. (Malden, Mass.: Blackwell, 1996-97)
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What is Postindustrialism?

Postindustrialism is "Knowledge Work"
Postindustrialism is Information Technology

* (I) Postindustrialism is "Knowledge Work"

The rise of knowledge work in the early and mid 20th century:

  • Shift from the original middle class (farmers, craftsmen, small business owners) to the "new middle class" (salaried managers and clerical workers) (case study: business in the 50s)

  • Shift from farming to manufacturing, and later manufacturing to "service industries" (also: the outsourcing of manufacturing to developing countries)

  • "Knowledge work"
  • Peter Drucker, Post-Capitalist Society (1993):

The basic economic resource—"the means of production," to use the economist's term—is no longer capital, nor natural resources (the economist's "land"), nor "labor." It is and will be knowledge. . . . The leading social groups of the knowledge society will be "knowledge workers—knowledge executives who know how to allocate knowledge to productive use. . . . Practically all these knowledge people will be employed in organizations.

Knowledge is now fast becoming the sole factor of production, sidelining both capital and labor. It may be premature (and certainly would be presumptuous) to call ours a "knowledge society"; so far, we have only a knowledge economy. But our society is surely "post-capitalist." (pp. 8, 20)

  • Peter Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (1990):

    . . . "learning organizations," organizations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how to learn together. (p. 3)

    To grasp the meaning of "metanoia" is to grasp the deeper meaning of "learning," for learning also involves a fundamental shift or movement of mind. (p. 13)

  • William H. Davidow and Michael S. Malone, The Virtual Corporation (1992):

    Throughout most American history, the unwritten definition of worker included lack of education. (p. 187)

     . . . the process of becoming a virtual corporation, before and after everything, is about learning. . . . the virtual corporation is a learning entity, struggling to understand its mercurial operating environment so as to successfully adapt to it. (p. 194)

    The virtual corporation is a learning organization. At any given moment it is a collection of skills, talents, and experiences that reside in the minds of its managers and workers, and a body of information relating to its products, its internal structure, and its business relationships. . . . (p. 203)

  • Joseph H. Boyett and Henry P. Conn, Workplace 2000 (1992):

    The world itself is changing in respect to how and what type of human effort is valued. We are moving from a world in which human value was derived from physical prowess to one in which value is a function of mental acuity. We are moving from a world in which the strong not only survived, but prospered, into one in which the "philosopher," "thinker," "innovator," "creator," and "problem solver" is king. Perhaps George Gilder, author of Microcosm: The Quantum Revolution in Economics and Technology, said it best when he wrote: "The central event of the 20th century is the overthrow of matter. . . . " (pp. 277-78)

  • "Pay for knowledge"/"Life Long Learning""

    Joseph H. Boyett and Henry P. Conn, Workplace 2000 (1992):

    In addition to installing incentive pay as a substantial portion of total compensation, many companies will adopt a "pay-for-knowledge" system. In these companies, workers will have the opportunity to increase their base pay by learning and maintaining skills to perform multiple jobs within the organization. (p. 6)



* (II) Postindustrialism is Information Technology

—Information Tech Facilitates Postindustrialism

Joseph H. Boyett and Henry P. Conn, Workplace 2000 (1992):

In part, the downsizing that occurred in the 1980s was made possible by a new generation of technology that is less expensive, more flexible, and enables employees at the lowest level of an organization to make critical decisions. (p. 2)

 . . . success in the organization will flow to those who can effectively use the data. . . . Americans who want to succeed will need the ability to analyze data, draw conclusions, and present recommendations. Computer literacy and at least a rudimentary knowledge of statistics for business will be critical for advancement or even to survive! (p. 5)

The ability of large American companies to reconfigure themselves to look and act like small businesses can, at least in part, be attributed to the development of new technology that makes whole layers of managers and their staffs unnecessary. Those layers (such as group executives, corporate directors, and assistant vice presidents) whose primary function is to either filter information and, in some cases, manipulate data being passed up from lower levels or make routine decisions will be particularly vulnerable to technology. . . . In Workplace 2000, upper management in practically every company will have the technological tools not only to review company-wide performance on a personal computer but to tap directly into performance at the lowest level. (p. 23)

Entire layers of management and supervision will be erased from the organization chart. Traditional ideas about a "span of control" where a manager or supervisor was needed for every four, five,or six employees are being discarded. Instead of a narrow span of control, companies are now beginning to look at a much broader span of communication or span of information as the basis for establishing the number and levels of management. (p. 28)


—Information Tech Represents Postindustrialism

  • The early "Productivity Paradox" of IT

    Chart of productivity vs. IT investment
    IT capital and productivity in the service sector. Data from Stephen S. Roach, Technology Imperatives; chart from Thomas K. Landauer, The Trouble with Computers, p. 31
    • Thomas K. Landauer, The Trouble with Computers: Usefulness, Usability, and Productivity (Cambridge, Mass.: MIT Press, 1995)
    • Stephen S. Roach, Technology Imperatives (New York: Morgan Stanley, 1992)
    • Paul A. Strassman, Information Payoff: The Transformation of Work in the Electronic Age (New York: Free Press / Macmillan, 1985)

  • IT as symbolism, myth, and "spirit"

    • J. Feldman and J. March, "Information in Organizations as Signal and Symbol" (1981):

      "Using information, asking for information, and justifying decisions in terms of information have all come to be significant ways in which we symbolize that [a] process is legitimate, that we are good decision makers, and that our organizations are well managed" (p. 178)

    • Peter Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (1990): (pp. 13, 11)

    • Manuel Castells, The Rise of Network Society, vol. 1 of The Information Age: Economy, Society and Culture (Malden, Mass.: Blackwell, 1996-97):

      "The 'spirit of informationalism' is the culture of 'creative destruction' accelerated to the speed of the optoelectronic circuits that process its signals. Schumpeter meets Weber in the cyberspace of the network enterprise" (p. 199)
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References

See also the Alan Liu's

  • General Resources on Knowledge Work
    • Business Week, Special Double Issue on "The 21st Century Corporation" with lead article titled "The Creative Economy," 21-28 Aug. 2000
    • Manuel Castells, The Rise of the Network Community, Vol. 1 of The Information Age: Economy, Society and Culture (Blackwell, 1996)
    • William H. Davidow and Michael S. Malone, The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century (New York: HarperCollins, 1992)
    • Fredric Jameson, Postmodernism, or the Cultural Logic of Late Capitalism (Durham: Duke Univ. Press, 1991)
    • Alan Liu, "Knowledge in the Age of Knowledge Work," Profession 1999: 113-24
    • Armand Mattelart, Mapping World Communications: War, Progress, Culture, trans. Susan Emanuel and James A. Cohen (Minneapolis: U. Minnesota Press, 1994) [originally pub. as La Communication-monde. Histoire des idées et des stratégies (Paris: Editions La Découverte, 1991)]
    • John Micklethwait and Adrian Wooldridge, The Witch Doctors: Making Sense of the Management Game (New York: Times Books, Random House, 1996)
    • Robert B. Reich, The Work of Nations: Preparing Ourselves for 21st-Century Capitalism (New York: Random House, 1992) [first pub. 1991; new Afterword in 1992]
    • Thomas A. Stewart, Intellectual Capital: The New Wealth of Organizations (New York: Doubleday, 1997)
    • Michel Vilette, L'homme qui croyait au management (Paris: Seuil, 1988)
  • Restructuring, Reengineering, and Downsizing
    • Michael Hammer & James Champy, Reengineering the Corporation: A Manifesto for Business Revolution (New York: Harper, 1993)
    • Robert M. Tomasko, Downsizing: Reshaping the Corporation for the Future, rev. ed. (New York: American Management Assoc., 1990)
  • Team Work
    • Jon R. Katzenbach and Douglas K. Smith, The Wisdom of Teams: Creating the High-Performance Organization (New York: HarperBusiness, 1994) [first pub. 1993]
    • Mike Parker and Jane Slaughter, Choosing Sides: Unions and the Team Concept (Detroit: Labor Notes / South End Press, 1988)
  • Diversity Management
    • Lee Gardenswartz and Anita Rowe, Managing Diversity: A Complete Desk Reference and Planning Guide (Burr Ridge, Illinois: Irwin, 1993)
    • William B. Johnston and Arnold H. Packer, Workforce 2000: Work and Workers for the 21st Century, prepared for the U. S. Department of Labor (Indianapolis, Indiana: Hudson Institute, June 1987)
    • R. Roosevelt Thomas, Jr., Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity (New York: AMACOM, 1991)
  • Corporate Culture
    • Terrence E. Deal and Allan A. Kennedy, Corporate Cultures: The Rites and Rituals of Corporate Life (Reading, Mass.: Addison-Wesley, 1982)
    • William G. Ouchi, Theory Z: How American Business Can Meet the Japanese Challenge (Reading, Mass.: Addison-Wesley, 1981)
    • Thomas J. [Tom] Peters and Robert H. Waterman, In Search of Excellence: Lessons from America's Best Run Companies (New York: Harper and Row, 1982)
  • Scientific Management, c. 1900-1940
  • Business in the Fifties
    • C. Wright Mills, White Collar: The American Middle Classes (New York: 1951; rpt. Galaxy, 1956)
    • William H. Whyte, Jr., The Organization Man (New York: Simon and Schuster, 1956)
  • The Information Technology "Productivity Paradox," c. 1979-1995
    • Thomas K. Landauer, The Trouble with Computers: Usefulness, Usability, and Productivity (Cambridge, Mass.: MIT Press, 1995)
    • Stephen S. Roach, Technology Imperatives (New York: Morgan Stanley, 1992)
    • Paul A. Strassman, Information Payoff: The Transformation of Work in the Electronic Age (New York: Free Press / Macmillan, 1985)
  • Information as Symbolism
    • J. Feldman and J. March, "Information in Organizations as Signal and Symbol" (1981)
    • Andrew J. Flanagin
      • "Internet Use in the Contemporary Media Environment," Human Communication Research, 27 (2001): 153-81
      • "Social Pressures on Organizational Website Adoption," Human Communication Research 26 (2000): 618-646
  • Information Technology "Prophecies"
    • Michael Dertouzos, What Will Be: How the New World of Information Will Change Our Lives (New York: Harper, 1998)
    • Bill Gates, The Road Ahead, rev. ed. (New York: Penguin, 1996)
  • The Increase in Hours of Work
    • Juliet B. Schor, The Overworked American: The Unexpected Decline of Leisure (New York: HarperCollins, 1992)
    • Arlie Russell Hochschild, The Time Bind: When Work Becomes Home and Home Becomes Work (New York: Henry Holt, 1997):
      In studying a paradigmatic business where middle managers and others increasingly give up home time for work time, Hochschild observes: "In a cultural contest between work and home . . . the workplace is winning."
    • Herbert S. Dordick and Georgette Wang, The Information Society: A Retrospective View (Newbury Park, Calif.: Sage, 1993)
  • Cyberpunk Science Fiction: (online resources)
    • William Gibson, Neuromancer (New York: Ace Books, 1984)
    • Neal Stephenson, The Diamond Age, or, A Young Lady's Illustrated Primer (New York: Bantam, 1995)
    • Neal Stephenson, Snow Crash (New York: Bantam, 1992)

 

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