layer hidden off the screen
UCSB English Department HomeUCSB English Department HomeUCSB English Department Home
 
 
The Culture of Information
ENGL 25 — Winter 2002, Alan Liu
Notes for Class 14

This page contains materials intended to facilitate class discussion (excerpts from readings, outlines of issues, links to resources, etc.). The materials are not necessarily the same as the instructor's teaching notes and are not designed to represent a full exposition or argument. This page is subject to revision as the instructor finalizes preparation. (Last revised 2/12/02 )



Preliminary Class Business

  • Web-authoring workshops next week:

    • Monday, 11:30 - 2, South Hall 2509
    • Thursday, 2-4:30, South Hall 2509

  • Bring a diskette or Zip disk & the file with your paper

  • Start reading William Gibson's Neuromancer
 Next lecture section


Previous lecture section Next lecture section

From Dumb Work to Smart Work

Idea of this unit of the course:

I. The Age of Dumb Work

II. The Age of Smart Work

Shoshana Zuboff, In the Age of the Smart Machine (1988) [beginning excerpted in Trend]:

"It was almost midnight, but despite the late hour and the approach of the shift change, each of the six workers was at once animated and thoughtful. 'Knowledge and technology are changing so fast,' they said, 'what will happen to us?' Their visions of the future foresaw wrenching change. They feared that today's working assumptions could not be relied upon to carry them through, that the future would not resemble the past or the present. More frightening still was the sense of a future moving out of reach so rapidly that there was little opportunity to plan or make choices. The speed of dissolution and renovation seemed to leave no time for assurances that we were not heading toward calamity—and it would be all the more regrettable for having been something of an accident.
     . . . The group concluded that the worker of the future would need 'an extremely flexible personality' so that he or she would not be 'mentally affected' by the velocity of change. They anticipated that workers would need a great deal of education and training in order to 'breed flexibility.' 'We find it all to be a great stress,' they said, 'but it won't be that way for the new flexible people.'"

(pp. 126-27 in Trend)

  • How did work get "smart"?

 

Previous lecture section Next lecture section


Previous lecture section Next lecture section

"Creative Destruction": The Theory of Change Underlying Smart Work

  • Business Week, Special Double Issue on "The 21st Century Corporation" (21-28 Aug. 2000):


      From concluding editorial, "The 21st Century Corporation":

      "Innovation builds profits . . . In an information economy, companies can gain an edge through new ideas and products that increase in value as more people use them. . . . But the emphasis is on "temporary." Knowledge-based products and networks can quickly disappear in a burst of Schumpeterian creative destruction. So corporations must innovate rapidly and continuously."

  • Joseph Schumpeter, the prophet of "creative destruction":

    from Capitalism, Socialism and Democracy (1942):

    [link to excerpts annotated by the instructor]

Previous lecture section Next lecture section

Previous lecture section Next lecture section

[Next lecture: Knowledge Work and its Consequences]

Previous lecture section Next lecture section

Previous lecture section

References

See also the Alan Liu's

  • General Resources on Knowledge Work
    • Business Week, Special Double Issue on "The 21st Century Corporation" with lead article titled "The Creative Economy," 21-28 Aug. 2000
    • Manuel Castells, The Rise of the Network Community, Vol. 1 of The Information Age: Economy, Society and Culture (Blackwell, 1996)
    • William H. Davidow and Michael S. Malone, The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century (New York: HarperCollins, 1992)
    • Fredric Jameson, Postmodernism, or the Cultural Logic of Late Capitalism (Durham: Duke Univ. Press, 1991)
    • Alan Liu, "Knowledge in the Age of Knowledge Work," Profession 1999: 113-24
    • Armand Mattelart, Mapping World Communications: War, Progress, Culture, trans. Susan Emanuel and James A. Cohen (Minneapolis: U. Minnesota Press, 1994) [originally pub. as La Communication-monde. Histoire des idées et des stratégies (Paris: Editions La Découverte, 1991)]
    • John Micklethwait and Adrian Wooldridge, The Witch Doctors: Making Sense of the Management Game (New York: Times Books, Random House, 1996)
    • Robert B. Reich, The Work of Nations: Preparing Ourselves for 21st-Century Capitalism (New York: Random House, 1992) [first pub. 1991; new Afterword in 1992]
    • Thomas A. Stewart, Intellectual Capital: The New Wealth of Organizations (New York: Doubleday, 1997)
    • Michel Vilette, L'homme qui croyait au management (Paris: Seuil, 1988)
  • Restructuring, Reengineering, and Downsizing
    • Michael Hammer & James Champy, Reengineering the Corporation: A Manifesto for Business Revolution (New York: Harper, 1993)
    • Robert M. Tomasko, Downsizing: Reshaping the Corporation for the Future, rev. ed. (New York: American Management Assoc., 1990)
  • Team Work
    • Jon R. Katzenbach and Douglas K. Smith, The Wisdom of Teams: Creating the High-Performance Organization (New York: HarperBusiness, 1994) [first pub. 1993]
    • Mike Parker and Jane Slaughter, Choosing Sides: Unions and the Team Concept (Detroit: Labor Notes / South End Press, 1988)
  • Diversity Management
    • Lee Gardenswartz and Anita Rowe, Managing Diversity: A Complete Desk Reference and Planning Guide (Burr Ridge, Illinois: Irwin, 1993)
    • William B. Johnston and Arnold H. Packer, Workforce 2000: Work and Workers for the 21st Century, prepared for the U. S. Department of Labor (Indianapolis, Indiana: Hudson Institute, June 1987)
    • R. Roosevelt Thomas, Jr., Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity (New York: AMACOM, 1991)
  • Corporate Culture
    • Terrence E. Deal and Allan A. Kennedy, Corporate Cultures: The Rites and Rituals of Corporate Life (Reading, Mass.: Addison-Wesley, 1982)
    • William G. Ouchi, Theory Z: How American Business Can Meet the Japanese Challenge (Reading, Mass.: Addison-Wesley, 1981)
    • Thomas J. [Tom] Peters and Robert H. Waterman, In Search of Excellence: Lessons from America's Best Run Companies (New York: Harper and Row, 1982)
  • Scientific Management, c. 1900-1940
  • Business in the Fifties
    • C. Wright Mills, White Collar: The American Middle Classes (New York: 1951; rpt. Galaxy, 1956)
    • William H. Whyte, Jr., The Organization Man (New York: Simon and Schuster, 1956)
  • The Information Technology "Productivity Paradox," c. 1979-1995
    • Thomas K. Landauer, The Trouble with Computers: Usefulness, Usability, and Productivity (Cambridge, Mass.: MIT Press, 1995)
    • Stephen S. Roach, Technology Imperatives (New York: Morgan Stanley, 1992)
    • Paul A. Strassman, Information Payoff: The Transformation of Work in the Electronic Age (New York: Free Press / Macmillan, 1985)
  • Information as Symbolism
    • J. Feldman and J. March, "Information in Organizations as Signal and Symbol" (1981)
    • Andrew J. Flanagin
      • "Internet Use in the Contemporary Media Environment," Human Communication Research, 27 (2001): 153-81
      • "Social Pressures on Organizational Website Adoption," Human Communication Research 26 (2000): 618-646
  • Information Technology "Prophecies"
    • Michael Dertouzos, What Will Be: How the New World of Information Will Change Our Lives (New York: Harper, 1998)
    • Bill Gates, The Road Ahead, rev. ed. (New York: Penguin, 1996)
  • The Increase in Hours of Work
    • Juliet B. Schor, The Overworked American: The Unexpected Decline of Leisure (New York: HarperCollins, 1992)
    • Arlie Russell Hochschild, The Time Bind: When Work Becomes Home and Home Becomes Work (New York: Henry Holt, 1997):
      In studying a paradigmatic business where middle managers and others increasingly give up home time for work time, Hochschild observes: "In a cultural contest between work and home . . . the workplace is winning."
    • Herbert S. Dordick and Georgette Wang, The Information Society: A Retrospective View (Newbury Park, Calif.: Sage, 1993)
  • Cyberpunk Science Fiction: (online resources)
    • William Gibson, Neuromancer (New York: Ace Books, 1984)
    • Neal Stephenson, The Diamond Age, or, A Young Lady's Illustrated Primer (New York: Bantam, 1995)
    • Neal Stephenson, Snow Crash (New York: Bantam, 1992)

 

Previous lecture section